3ForMe Social Media Campaign

Over the course of one year, six Facebook advertising campaigns were developed to direct adolescents to the 3forME Facebookpage and website.  Adolescents with a Facebook account who self-identified as 13-18 years of age and living in Philadelphia were prioritized to receive advertisements.  Advertisements, which ran for two-week periods, were displayed on the right side of the Facebook login page and varied by themes, images, and text, each linking to HPV immunization. Additionally, we sent reminder-recall letters to adolescents who were due for HPV vaccine at two city health centers where we held weekly vaccine clinics.


By Salini Mohanty

Rise in Syphilis Cases

In Philadelphia, which has seen a 36 percent increase in 2016, the disease is far more prevalent than in Oklahoma City, but is found mostly in gay and bisexual men.

“We’ve seen an increase in syphilis infections in Philly, but the demographics that we’re seeing don’t match up with what Oklahoma City is purported to be,” said James Garrow, Philadelphia Department of Public Health spokesman.


By Mari Schaefer